06-11-2008
Exciting Brand and Band News
Mood Media UK brings together Top 10 artist Gabriella Cilmi and Dorothy Perkins for a fantastic night on the rooftops of London.
Dorothy Perkins called Mood Media and asked for advice on relevant pop stars for their brand to play at the exclusive launch or their Autumn/Winter collection to the fashion press on their exclusive roof terrace on Oxford street.
Mood Media suggested three artists, leading Dorothy Perkins to ask if Mood Media could help to secure Gabriella Cilmi, who'd had a recent Top 10 hit in the UK with her single, "Sweet About Me".
Creative Director, Jamie Davies, took up the challenge, and with the record label contacts Mood Media has built up, got straight through to the right level ensuring that this would happen. Jamie and Gabriella's manager negotiated the deal, including sound equipment requirements, fee, artist rider, transport, hair and make up; nothing was left to chance and the deal and contract were signed with a built in profit for Mood Media's part in it. Mood Media retained control at all times, keeping the management and client separate, negotiating and liaising for both parties. In short, acting as a media agency should.
Gabriella turned up right on time and did an amazing 4 song performance to some of the UK's biggest fashion magazine editors, whilst wearing some of the latest in the Dorothy Perkins collection. Everyone was stunned by the evening, none more so than the client, who was overjoyed that Mood Media could access such exciting talent and bring the whole thing together so seamlessly.
Gabriella and her management really enjoyed the process, complimenting Mood Media on their organisation and professionalism. Along with her fee, Gabriella also got a cover shoot with a top UK magazine through having done this.
A very successful evening all round. More will definitely follow.
