10-02-2012
Mood Media provides PUMA with floor-to-ceiling video
In-store media transforms PUMA Store Paris
Paris– 19 August, 2011 – the PUMA Store Paris has been transformed with the help of leading in-store media specialist, Mood Media Corporation (TSX:MM/ LSE AIM:MM). As part of a complete re-design of the Boulevard de Sébastopol retail store, Mood Media helped PUMA create an immersive shopping experience by incorporating video screens featuring dynamic content throughout the store.
Large video walls, approximately 8 ft. tall by 4 ft. wide, have been integrated into the store’s exterior windows. Featuring video of "human mannequins" sporting PUMA’s wide range of clothing and accessories, the screens provide a vivid and dynamic element to the store’s exterior.
Two 10-½ ft. wide x 2 ft. tall video walls on the ceiling of the first floor offer hypnotic, slow moving visuals showing overhead views of a variety of scenarios, from fluffy clouds and airplanes, to underwater scenes with the bellies of sharks. This fascinating view is setting an amusing tone on the shopping floor.
Mood Media’s powerful content management software, TeamCo, manages changing content throughout the day and delivers high-definition (HD) video to every screen. Content can be updated remotely to reflect changing collections and promotions.
Ales Kernjak, Head of Global Store Concept at PUMA, said “Partnering with Mood Media supports the development of PUMA's next generation in audio and visual shopping experience and consumer engagement."
The in-store media is an important part of the retail experience in the store, which also incorporates eco-friendly and interactive features.
Claude Nahon, President of Mood Media Europe, said: “Mood Media is always looking for exciting new concepts to implement in-store. In partnership with PUMA, we are using video as an innovative way to heighten the shopping experience and help enhance the retailer’s brand.”
