21-04-2010
Mood Media® Ireland partners with O2 on in-store digital signage project
Mood Media® Ireland, announced today that Telefonica O2 Ireland has rolled out their digital display technology in O2 stores across Ireland.
Mood Media® advanced display screens, incorporating the technology and software to allow instant updating of marketing messages, music and audio adverts have been installed in all O2 stores nationwide. Mood Media® systems are already found in over two thousand retail outlets in Ireland including Tesco and SuperValu stores, Topaz stations, Unicare Pharmacies and Sherry Fitzgerald offices nationwide.
Mood Media® Ireland’s Managing Director, John Sheehan, said, ”We combined over fifty years in-store communications experience with software developed specifically for the retail environment to provide customers like Telefonica O2 Ireland with the most technologically advanced, cost effective way of communicating the right message to their customers, at the right time."
Also commenting Mark Gould, O2’s Head of Retail said; “In-store digital messaging not only allows us to communicate with customers in a new way, but it also enables us to reduce our print costs by replacing a portion of in-store printed materials. Mood Media®’s managed content service also allows us to change messaging instantly, so customers see only the most up to date information in-store.”
Mood Media® is currently the only Irish based organisation with both the technology to provide bespoke content management software, licensing, installation and technical support for such in-store digital displays, as well as the capability to develop integrated audio and visual content and messaging tailored to individual customers.
Globally Mood Media® provides in-store solutions for over 650 international brands such as Adidas, Argos, H&M, Tommy Hilfiger, and Volkswagen. In the past five years, it has seen significant expansion of its managed content service integrating retail marketing consultancy, music and visual displays. It has also found success in the launch of music channels that reduce or eliminate the licensing fees retailers must pay for playing music in their stores.
For further information contact Mood Media® on 00 353 1 2847244
